Purition Protein Shakes Are Shaking Up the Nutrition Market and We Know Why
If you’re yet to hear about the Purition protein shakes, you must have been living under a rock.
Made in the United Kingdom, these shakes are marketed as real food replacements and thus far, they have delivered on their promise.
Diabetics, weight watchers, athletes, and individuals with no time to get into the kitchen swear by Purition, and a product doesn’t gain all that traction if it doesn’t produce the desired result, does it?
Given the ingredients used to make these shakes though, it would be difficult to argue that they are unhealthy.
The processing company confines its ingredients list to natural seeds, plant or whey protein, nuts, and low-sugar fruits. They then grind them to powder form, using the resultant gluten-free product to make the protein shakes.-*
These, in turn, come in a number of flavors such as hemp chocolate, blackcurrant, vanilla, and strawberry. As the icing on the cake, vegan options are also available. It sounds like a meal for everyone, don’t you think?
30 seconds are enough for you to make yourself a Purition meal, a fact that sits very well with the company’s consumers, including expectant mothers.
So popular are the protein shakes that in the just-concluded year, the company registered a turnover of £2 million. That’s over 2.6 million US dollars!
The company makes most of its sales online, although they’ve partnered with major retailing chains for in-store purchases. The most noteworthy of these are Holland & Barrett and Boots, and knowing how popular these stores are, they Purition couldn’t have made a better deal.
And just so you know, this protein shakes business was started by the married couple Louise and Edward Taylor after scouring the market for a similar product but with no success.
To that end, they decided to make the very thing they were after, becoming their company’s pioneer customers while at it.
Before they got the Purition idea, Edward was looking to shed some weight. However, meal replacements in the market at the time were not what he was after. Most products were too synthetic while others were ultra-processed, a route he did not want to take.
With the help of his wife and the rest of his family, Edward managed to come up with the perfect product, one that was all-natural.
They launched in 2013, and among the company’s earliest customers were personal trainers based in Shrewsbury, Shropshire.
Almost immediately, Purition shakes became popular products especially after being recognized by Whole Foods Market Inc. Don’t they market themselves as America’s healthiest grocery store? It only makes sense that the supermarket chain would recognize the next big thing.
The synergy that Edward and Louise bring to their company has also worked to spread the brand’s reach seeing as he spearheads all matters manufacturing while she takes point on matters finance, and most importantly, sales.
According to the Daily Express, 70% of their customers are females aged 30 and above. Interestingly, the company has no subscription model. You can choose to make a single purchase and be on your way, but the shakes are so good that consumers are always coming back.
More in Weight Loss and Diet
Planning to Travel After Retirement? This is the Best Medicare Coverage for You
Does Medicare insurance go with you once you are out of the country? It’s currently open enrollment period, and while planning...February 7, 2020
The Horrifying Reason Why Sam Smith Had to Get This Weight Loss Surgery at Just 12!
It is increasingly becoming evident that beneath the money and fame, the celebrities we idolize are just as human as their...February 7, 2020
22-Year-Old Mum Kylie Jenner Explains How Motherhood Empowered Her
Since we all keep up with the Kardashian-Jenner family, there’s little we don’t know about Kylie Jenner. The 22-year-old entrepreneur has...February 7, 2020
Kate Hudson’s Lets in on Her Secret to Balancing Career, Parenting, and Fitness
Kate Hudson has it all, doesn’t she? She’s an actress, an author, and a successful fashion designer. On top of that,...February 7, 2020
Tiffany Haddish Made a Promise to Herself When She was Broke and Homeless, Now She’s Kept It!
If there’s one insanely funny female comedienne in Hollywood right now, it has got to be Tiffany Haddish! Whenever her name...February 6, 2020
Traveling With Kids Has Never Been Easier with Melissa Joan Hart’s Useful Tips
Growing up in the 90s, we looked up to Melissa Joan Hart for fashion advice, how to wade through challenges at...February 6, 2020
Bebe Rexha Has Been Living With This Mental Disorder for Years, And She’s Not Ashamed of It Anymore
Social media! How would we ever keep up with our idols were in not for the various online platforms? In as...February 5, 2020
The Best Guide for Choosing Health Insurance
You might think that purchasing a health insurance plan must be as simple as buying an iPhone, but you’d be very wrong....February 5, 2020
Shocking Report Shows How Climate Change Could Have Lifelong Effects on Children’s Health
There’s no denying that we are already starting to experience the devastating effects of climate change, but health experts warn that the worst...February 5, 2020