Tattoo Removal Firm Seeks to Capitalize on Millennial Regretters
According to CNBC millennials have been a tattoo-minded generation, and the outlet says that half of them rock at least one.
Unfortunately, there’s a significant portion of this generation that regrets ever having inked their skin, and that’s where Soliton comes in.
The company specializes in tattoo removal, capitalizing on the millennial regret. There always seems to be a business opportunity around the corner, right? You just have to have that entrepreneurial eye of perception.
For years, tattoo removal has remained the same old painful and expensive process. What’s more, experts and patients alike have never been 100% sure of an entirely successful outcome.
Modernizing the Process
However, Soliton, a medical devices firm based in Houston intends to modernize the process and they already have a device in the works, one which they hope will attract the millions of millennials wishing to get rid of their ink.
Wally Klemp, the company’s co-founder and CEO says that their target market consists of two distinct groups which they refer to as considerers and retreaters.
Naturally, regreaters are those who wish they never ever had the tattoo in the first place. Considerers, on the other hand, are individuals who don’t necessarily regret having the ink, but there’s just something about it that they don’t like anymore.
Klemp says that it could be the font, color, anything. And thus far, they’ve noticed that considerers tend to be much more than retreaters, although the latter are still a huge number.
Klemp founded Soliton back in 2012, with the help of Christopher Capelli as his co-founder. At the time, they both worked at the MD Anderson Cancer Center, and it was here that they formed a strong working and business relationship.
Their medical devices startup was a hit among investors, and particularly with Hunt Petroleum. With funding from the company, Klemp and Capelli invented the RAP, otherwise known as the Rapid Acoustic Pulse.
With their device, these two inventors hope to reduce the number of trips clients have to take to have their tattoos removed. Ordinarily, removal takes up to 12 appointments spanning at least two years.
The more the number of visits, the more expensive it gets, with CNBC revealing that it can cost anywhere between $100-$400.
With the RAP, Soliton hopes to reduce the visits to a maximum of three, and won’t such a change in the industry effectively label them movers and shakers?
According to Klemp, tattoo removal is a billion-dollar industry. However, he estimated that of the over 10,000 clinics that offer laser treatment in the US, less than 1,000 of them offer tattoo removal.
The market is ripe for the game-changing device, especially after an online survey resulted in an increased number of people wishing to have their ink removed. Interestingly, they’re not all millennials. According to the survey, 1 in 4 tattoo owners in the United States regrets getting inked.
Soliton also did a survey of its own, inquiring why people who wished to have their tattoos removed were yet to act on it. As Klemp puts it, most were in consensus that current tattoo removal technology doesn’t do them any favors.
Most of these guys, he says, would rather stare at their poor decisions every single day than take the 10 trips to have their tattoos removed. With the RAP though, this will be ancient history.
More in Way of Life
Wardrobe Mistakes from Blockbuster Films That Were so Obvious, Yet Everybody Missed Them!
A lot of forethought, preparation, and attention to detail goes into the production of a great movie. Parties involved are heavily...August 15, 2020
Should Doctors Attend To Patients With ‘Do Not Resuscitate Tattoos’?
Doctors at the University of Miami hospital were confronted with a dilemma when a 70-year-old unconscious man with a tattoo “do...August 14, 2020
Kate Hudson’s Lets in on Her Secret to Balancing Career, Parenting, and Fitness
Kate Hudson has it all, doesn’t she? She’s an actress, an author, and a successful fashion designer. On top of that,...August 14, 2020
Physician-Recommended Natural Ways That Can Heal Irritable Bowel Syndrome
When it comes to digestive tract ailments that confuse both medical professionals and patients, irritable bowel syndrome has got to be...August 14, 2020
Planning to Travel After Retirement? This is the Best Medicare Coverage for You
Does Medicare insurance go with you once you are out of the country? It’s currently open enrollment period, and while planning...August 14, 2020
Want Halle Berry’s Youthful Glow? Here’s Everything She Eats for Breakfast, Lunch and Dinner
Halle Berry hasn’t aged a day, has she? Well, she has, but her body doesn’t seem to acknowledge it. At 52,...August 14, 2020
Suffering from Burnout? Here’s How Reading Can Serve as an Antidote
Life as we know it can be stressful at times, and it may take every ounce of willpower we have to...August 13, 2020
Emilia Clark Shares This Surprising Similarity with Kate Middleton
We all know and love the Khaleesi in George R. R. Martin’s television show adaptation of his saga, Game of Thrones....August 11, 2020
Venus Williams Is Her Own Personal Medic, Here’s What She Uses to Keep Infections at Bay
For any athlete, falling ill spells doom. Any bout that plagues them keeps them from doing what they do best, and...August 11, 2020